Mezmo is a modern, intuitive observability pipeline solution that empowers DevOps teams to control, enrich, and correlate their observability data across all domains to drive actionability.
In collaboration with them, we created an explainer animation that combines the elegance of their technologies with engaging storytelling.
What comes to mind when you think about money? Numbers, graphs, and formulas sound dull and dry, don't they? TrueBill doesn't think that way, even though most of us do. They won over audiences by making their finance app fun, easy to use, and very efficient.
Red Cat Motion team experimented by mixing drawings and real pictures into the video. The main character was drawn freely, and his proportion was designed in a funny way.
Safous is a completely new security service with the principle of Zero Trust Network Access, which allows you to connect safely and comfortably to your business resources such as collaboration platforms, documents and data, and business applications.
Our client desired a professional appearance with a low pop and fancy mood. They believe that a quiet and sober mood is more appropriate. Our story was divided into two parts. To convey the sense of danger, we use a dark mode color palette. The color palette shifts to brighter hues after the introduction of Safous.
Pets are wonderful. They need to be taken care with heart. Fuzzy offers immediate access to expert care and vet-curated products tailored specifically to your pet. We got a chance to create commercial ads about pets and their amazing services.
Our team came up with a few art directions for Fuzzy. Honestly it was hard for any of us to decide which option to go with, even our client. Our team truly put all love for them.
A storyboard is a must in our working process. This helps us to understand the idea and how each frame will be animated and connected to other frames.
Stickers are a lot of fun and cool. Everyone enjoys using it, especially when you want to make your conversation more joyful and less serious. Realizing this, we decided to design our own sticker packs for internal use. “Knock Knock deadline is coming..!”
Even if it is our personal project, we always respect the process. Our character is a Cat in Red. Just by looking at him, he must be a lot of fun. These candidates were initially proposed by our team. They were okay, but not exciting enough.
The team never gave up and made more versions.
Finally, this is the candidate we decided on. You might be wondering why, but if you look at the animated version, you'll see that he's the right one.
We hope you like him.
This time, we had a chance to work on an exciting street-fighting style animated project. Due to some reasons, we can’t tell you what product we are introducing so you have to guess! Have fun watching!
There was no limitation in creativity, and our client was open to any ideas. We had fun playing with the story.
Can you guess which character is our hero?
It was fun to name our fighters.
The ending was made entirely in 3D software.
Let’s see how we did the animation. It always comes with an animatic.
YOKO is a nutrition brand from Japan. The product helps children absorb nutrients easily & maintain healthy digestive systems. In Vietnam, the product is distributed by Vinamilk, one of the largest dairy company here. Red Cat Motion produced their first animated TVC in anime style. There were many challenges during the journey, but the client and our team are happy with the final result.
As this was the first time YOKO joined an Animation project, they had so much confusion. Therefore, Red Cat Motion tried to come up with many demonstrations of different anime styles for a character from the TVC. This helped the client make up their mind easily and decided to go with Red Cat Motion without hesitation.
There were many characters in the TVC. Each of them was sketched carefully before we proceeded to illustration. Red Cat Motion had made more than 100 sketches with many rounds of revisions…
…. in order to build up such adorable characters.
Although he is a nutrition expert, we wanted to make him look friendly to the kids. His sense of humor and magic tricks were developed to catch the audiences’ attention and curiosity. “Kids, guess what’s in my hands?”… “Ah ha, there’s nothing, haha”.
The milk can was also suggested to be re-drawn in anime style. However, we decided to use the “real” package image to be “safe”.
The background is a lab with a beautiful view of Fuji Mountain and a sakura tree. Although it’s just a lab, our artists at Red Cat Motion produced many options for it as well. The final outcome looks dreamy, doesn’t it?
And this is our final outcome.
When was the last time you traveled? We hope you can pack your bags for your next trip soon. If you do, remember to visit Triip.me and find out how you can get benefits from this co-op traveling platform. We help Triip.me to reveal their missions in form of animation.
Triip is the world's first decentralized travel co-op that uses blockchain technology to help travelers and businesses become co-owners. Through the platform, Triip can lower operating costs and increase the margins for tour operators, accommodation owners, and lifestyle business owners. Travelers earn rewards and enjoy a better price when they voluntarily share their travel plans with the network.
This story was delivered from a traveler’s perspective. He has been staying home for such a long time due to the pandemic. He wants to travel again so badly but his travel experience was such a nightmare. No more tourist trap with Triip.
We divided the video into 2 parts. In the first part, the look and feel is dark. When the guy steps into the Triip’s lab, the second part begins. You can feel the happiness inside this wonderland.
These 2 perfect images can explain everything about our story direction.
The video combines many animation techniques which include Motion Graphics, 2D animation, 3D animation, and Traditional Animation. It took us 1,5 months just for the animation, but look at the result, it's worth the effort.
The hybrid work model has become a flexible working solution in this modern era. To tackle management problems, Autonomous provides both hardware and software solutions, helping your employees to choose when and where they perform their best. It assists employees in making a smooth transition to hybrid work, as they learn to alternate between remote and office work efficiently. Everyone is happy.
Red Cat Motion is happy to help Autonomous on this mission by creating a hybrid animation combining 2D and 3D techniques, explaining the benefits of Hybrid OS.
We chose to tell the story from the employee’s perspective to share how he is happy with Hybrid OS Solution. When we were able to define the video direction, we started working on the styleframes, shaping the look of our animation.
We worked on a few character options. They are Mia and Alex. Each character comes with a desired colour palette. Finally, we decided to tell the story of Alex.
To help the animators, we drew our character in different angles, from the profile view to the back. It helps us to visualize our character better.
The interfaces were simplified a bit, which is a good approach to highlight features of the application and you don’t have to remake the video if you change your UI Design in the future.
3D was our friend in this particular video. Autonomous provides Hardware solutions such as Smart Desk or Chair, so we need to include them in the animation. 3D Animation helps us to save time.
This room was made 3D entirely in C4D.
Vinamilk is one of largest dairy companies in Vietnam. We work with the client to produce a series of animated MV for their brand called Hero. There are 2 episodes in the series so far. More to come!
Hit the play button to see our progress.
Every single shot is taken care of with love by our illustrators, animators and compositors.
Background Illustrations add more depth to our animation.
We collaborated with Rap Viet, the hottest TV show of Vietnam in 2020 to produce an animated MV featuring the voice of Yuno Bigboi.
We tried a few cartoon character options. The design must reflect Yuno Bigboi in real life. At first, we tried to make him as cute as possible, for example with big round eyes. In the end, we realized we don’t need big eyes to show cuteness.
We only have a few background illustrations in the MV because we wanted to focus more on the character. The MV is about Tet so everything needs to show that feeling.
We also have some sub-characters to make the MV more exciting. They are family members, friends. Tet is all about reunion.
More than 100 illustrations were drawn.
Granicus solutions are purpose-built for government to Empower a Modern Digital Government. Red Cat Motion did a series of animated videos to explain their products.
Celebrating the International Kissing Day 13/04, Close Up ordered us to produce this music video as a part of their big campaign "Don't think just kiss".
Client: Close Up
Agency: Creative Hunts
Production House: Red Cat Motion x MXC
Director: Leo Dinh
2D Animators: Mel Tran (MXC), Minh Pham
3D animator: Cuong Nguyen (MXC)
Traditional Animators: Aaron James Mongcopa, Mai Nguyen, Duong Nguyen
Project Manager: Uyen Luu, Hong Phuc, Tien Hoang
iVIVU collaborated with Cathay Insurance to release a new exclusive travel insurance package helping tourists and travellers to enjoy their trip without hassle. Red Cat Motion was chosen to produce a short animated story for this opportunity. This is really a fun project for us.
We propose 2 character style options based on iVIVU logo. Our client loves both of them, and decides to go with the shorter guy which we feel that he looks fun and carefree.
Our team has fun playing with different shapes and forms for other passengers’ designs.
We experiment with some design options for the background. At first, we want to emphasize our hero, but we felt that we needed a better solution to make it less dull.
We and our client agree on a colorful version. We want the video to inspire viewers and make them feel confident to book their trip with iVIVU.
Persistence that pays - Snellings Law
We’ve got a chance to work with Robert at Snellings Law to make a few cartoons for them, explaining why Snellings Law is a trustful service when you need to handle unpaid accounts. The 1930 cartoon style with a mix of modern tastes makes this project very fun to watch.
Some designs from the project.
We love our country, Vienam. So we do many projects about Vietnam.
Vietnam has only 2 seasons which are sunny and rainy. When you come to Vietnam from April to September, you will experience rain. Around October and September, it is likely to rain everyday.
These are the must-visit places during your trip to Vietnam. These places are so beautiful that they can keep you there for a whole day!
Vietnam is a tropical country, so there is no winter or snow. However, we celebrate Christmas like in other countries. In the most special event of the year, we - designers/illustrators/animators celebrate Christmas in our creative way.
Sometimes we think it would be fun to see Santa Claus traveling to all the cities in Vietnam.
or what if there is snow in our cities? Try to guess which cities are in these images.
By chance, we worked with Huda to illustrate some cities in Vietnam. Huda Beer is a local beer brand produced in the central region of Vietnam.
We got a chance to work with our client Uniben for their new instant noodles product - Reeva with real mushroom. This is the first time Uniben tried a different commercial approach with 3D animation.
Client: Uniben
Agency: Red Cat Motion
Production House: Freaky Motion
Storyboard
We work with Creative Hunts and OMO to create 2 TVCs featuring their new function called Active Polyshield.
Client: OMO Vietnam
Agency: Creative Hunts, Red Cat Motion
Production House: Freaky Motion
Some still frames from the Look & Development Process.
Aeon is one of the biggest Japanese corporations. In 2014, Aeon headed to Vietnam and opened the first shopping mall called Aeon Mall Tan Phu Celadon. During the 6-year development in Vietnam, Aeon mall is always aiming to bring satisfaction and happiness to every customer. In 2020, together with Aeon Mall Tan Phu Celadon, we make a motion-graphic video to celebrate their proud past journey.
The idea is not just about Aeon Mall. It’s about the journey of the Vietnamese people, and how Aeon Corporation has contributed to that. The art direction needs to show that proudness from both countries.
Designs need to look strong and warm at the same time, making people feel proud.
We combine many techniques into the animation. From 2D motion Graphics to 3D and frame-by-frame traditional techniques to make the video look as cool as possible. The parallax rolling also gives more excitement to the final piece.
It’s time for the Khmer festive season and people celebrate it throughout Cambodia. It is our pleasure to work with Cambrew on their TVC for Angkor Beer festive campaign. Now with every single Angkor can, you have a chance to get another! The more you pull, the more you win!
Credit:
Client: Cambrew
Agency: Bates Chi & Partners
Production House: Red Cat Motion
This is the first time we work with a Cambodian client. The project was so fun yet challenging.
Our styleframes were inspired by the Apsara traditional dance of the Cambodian which is also the soul of the whole video.
