YOKO is a nutrition brand from Japan. The product helps children absorb nutrients easily & maintain healthy digestive systems. In Vietnam, the product is distributed by Vinamilk, one of the largest dairy company here. Red Cat Motion produced their first animated TVC in anime style. There were many challenges during the journey, but the client and our team are happy with the final result.
Agency: Circus Digital
Visual and animation: Red Cat Motion
As this was the first time YOKO joined an Animation project, they had so much confusion. Therefore, Red Cat Motion tried to come up with many demonstrations of different anime styles for a character from the TVC. This helped the client make up their mind easily and decided to go with Red Cat Motion without hesitation.
There were many characters in the TVC. Each of them was sketched carefully before we proceeded to illustration. Red Cat Motion had made more than 100 sketches with many rounds of revisions…
…. in order to build up such adorable characters.
Although he is a nutrition expert, we wanted to make him look friendly to the kids. His sense of humor and magic tricks were developed to catch the audiences’ attention and curiosity. “Kids, guess what’s in my hands?”… “Ah ha, there’s nothing, haha”.
The milk can was also suggested to be re-drawn in anime style. However, we decided to use the “real” package image to be “safe”.
The background is a lab with a beautiful view of Fuji Mountain and a sakura tree. Although it’s just a lab, our artists at Red Cat Motion produced many options for it as well. The final outcome looks dreamy, doesn’t it?
And this is our final outcome.
