3D Animation

Safous: Explainer Animation

Safous is a completely new security service with the principle of Zero Trust Network Access, which allows you to connect safely and comfortably to your business resources such as collaboration platforms, documents and data, and business applications.

Our client desired a professional appearance with a low pop and fancy mood. They believe that a quiet and sober mood is more appropriate. Our story was divided into two parts. To convey the sense of danger, we use a dark mode color palette. The color palette shifts to brighter hues after the introduction of Safous.

Mortal Arena 2: Animated Teaser

This time, we had a chance to work on an exciting street-fighting style animated project. Due to some reasons, we can’t tell you what product we are introducing so you have to guess! Have fun watching!

There was no limitation in creativity, and our client was open to any ideas. We had fun playing with the story.

Can you guess which character is our hero?

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It was fun to name our fighters.

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The ending was made entirely in 3D software.

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Let’s see how we did the animation. It always comes with an animatic.

Hybrid OS: Explainer Animation

The hybrid work model has become a flexible working solution in this modern era. To tackle management problems, Autonomous provides both hardware and software solutions, helping your employees to choose when and where they perform their best. It assists employees in making a smooth transition to hybrid work, as they learn to alternate between remote and office work efficiently. Everyone is happy.

Red Cat Motion is happy to help Autonomous on this mission by creating a hybrid animation combining 2D and 3D techniques, explaining the benefits of Hybrid OS.

Client: Autonomous
Agency: Red Cat Motion
Visual and animation: Red Cat Motion

We chose to tell the story from the employee’s perspective to share how he is happy with Hybrid OS Solution. When we were able to define the video direction, we started working on the styleframes, shaping the look of our animation.

STYLEFRAMES

We worked on a few character options. They are Mia and Alex. Each character comes with a desired colour palette. Finally, we decided to tell the story of Alex.

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To help the animators, we drew our character in different angles, from the profile view to the back. It helps us to visualize our character better.

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The interfaces were simplified a bit, which is a good approach to highlight features of the application and you don’t have to remake the video if you change your UI Design in the future.

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3D was our friend in this particular video. Autonomous provides Hardware solutions such as Smart Desk or Chair, so we need to include them in the animation. 3D Animation helps us to save time.

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This room was made 3D entirely in C4D.

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Vinamilk Hero: Cartoon Series

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Vinamilk is one of largest dairy companies in Vietnam. We work with the client to produce a series of animated MV for their brand called Hero. There are 2 episodes in the series so far. More to come!

Episode 1: Vinamilk Hero vs Boss of Game

Episode 2: Vinamilk Hero vs Boss of Pollution

Want to know how we did it?

Hit the play button to see our progress.

Every single shot is taken care of with love by our illustrators, animators and compositors.

Vinamilk illustration, Video Marketing Agency, Red Cat Motion

Background Illustrations add more depth to our animation.

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Closeup: Music Animation

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Celebrating the International Kissing Day 13/04, Close Up ordered us to produce this music video as a part of their big campaign "Don't think just kiss".

Client: Close Up
Agency: Creative Hunts
Production House: Red Cat Motion x MXC
Director: Leo Dinh
2D Animators: Mel Tran (MXC), Minh Pham
3D animator: Cuong Nguyen (MXC)
Traditional Animators: Aaron James Mongcopa, Mai Nguyen, Duong Nguyen
Project Manager: Uyen Luu, Hong Phuc, Tien Hoang

Reeva Noodles: Animated TVC

We got a chance to work with our client Uniben for their new instant noodles product - Reeva with real mushroom. This is the first time Uniben tried a different commercial approach with 3D animation.

Client: Uniben
Agency: Red Cat Motion
Production House: Freaky Motion

Creative Process

Storyboard

Storyboard

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OMO Active Polyshield: Animated TVC

We work with Creative Hunts and OMO to create 2 TVCs featuring their new function called Active Polyshield.

Client: OMO Vietnam
Agency: Creative Hunts, Red Cat Motion
Production House: Freaky Motion

Some still frames from the Look & Development Process.

OMO Active Polyshield, Video Production Agency, Red Cat Motion
OMO Active Polyshield, Video Production Agency, Red Cat Motion

Aeon Mall Tan Phu Celadon: Company Story

Aeon is one of the biggest Japanese corporations. In 2014, Aeon headed to Vietnam and opened the first shopping mall called Aeon Mall Tan Phu Celadon. During the 6-year development in Vietnam, Aeon mall is always aiming to bring satisfaction and happiness to every customer. In 2020, together with Aeon Mall Tan Phu Celadon, we make a motion-graphic video to celebrate their proud past journey.

Style Design

The idea is not just about Aeon Mall. It’s about the journey of the Vietnamese people, and how Aeon Corporation has contributed to that. The art direction needs to show that proudness from both countries.

Aeon Mall, Branded Video Content, Red Cat Motion
Aeon Mall, Video Production Agency, Red Cat Motion
Aeon Mall, Video Production Agency, Red Cat Motion

Designs need to look strong and warm at the same time, making people feel proud.

Animation

We combine many techniques into the animation. From 2D motion Graphics to 3D and frame-by-frame traditional techniques to make the video look as cool as possible. The parallax rolling also gives more excitement to the final piece.

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Angkor Beer: Animated TVC

It’s time for the Khmer festive season and people celebrate it throughout Cambodia. It is our pleasure to work with Cambrew on their TVC for Angkor Beer festive campaign. Now with every single Angkor can, you have a chance to get another! The more you pull, the more you win!


Credit:

Client: Cambrew
Agency: Bates Chi & Partners
Production House: Red Cat Motion

This is the first time we work with a Cambodian client. The project was so fun yet challenging.

Styleframes

Angkor Beer, Branded Video Content, Red Cat Motion
Angkor Beer, Branded Video Content, Red Cat Motion
Angkor Beer, Branded Video Content, Red Cat Motion
Angkor Beer, Branded Video Content, Red Cat Motion

Our styleframes were inspired by the Apsara traditional dance of the Cambodian which is also the soul of the whole video.

3D Modeling

Angkor Beer, Branded Video Content, Red Cat Motion
Angkor Beer, Branded Video Content, Red Cat Motion
Angkor Beer, Branded Video Content, Red Cat Motion
Angkor Beer, Branded Video Content, Red Cat Motion
Angkor Beer, Branded Video Content, Red Cat Motion

Pepsi: Animated TVC

We are proud to work with Pepsi Vietnam on their new TVC spot to celebrate TET 2020. Our scope includes 1 TVC Spot and 2 KVs.

Client: Pepsi Vietnam
Agency: BBDO
Production House: Red Cat Motion, Freaky Motion
Director: Leo DINH

Team BBDO
Account: Nhi Doan, Yen Pham, Huong Nguyen
Art Director: Ngoc Tiny, Khanh Dinh
Copywriter: Sang Huynh

Team Red Cat Motion
Account: Phuong Uyen
Lead 2D Character Animator: Mai Nguyen
Clean Up Artist: Tru Nguyen Hoang, Tuyen Nguyen, Vo Hoan (Hương), Loan, Như, Nhat Lynn Nguyen
Concept Artist: Nguyễn Thành Long

Team Freaky Motion
3D producer: Nguyễn Chí Trung
3D motion design: Nguyễn Hữu Đạt
3D graphic design: Nguyễn Hồng Nhung
Compositing: Leo DINH

Music/Sound Design: Luke Brown, Liam

It is an exciting moment to see our works display everywhere.

Character Design

Pepsi has the design already. However, they are used for the packaging only, so we have to redevelop them for the animation. A model sheet was built. It was a real challenge for us to bring the character to life.

Pepsi Vietnam, Video Marketing Agency, Red Cat Motion
Some design options for its nose.

Some design options for its nose.

Pepsi was very happy with the 2D character, and they came up with another brief which transformed the character into 3D. Unfortunately, this character will be used for another project.

Styleframes

Based on the initial brief, we designed the styleframes with solid blue Pepsi colour background. However, the client didn’t feel the mood of TET there, so we changed our approach.

A real background was added to the scenes. We didn’t shoot the background but used stock images and manipulated it with items to create the TET mood.

Pepsi Vietnam, Video Marketing Agency, Red Cat Motion
Pepsi Vietnam, Video Marketing Agency, Red Cat Motion

This is the final styleframes.

Animation

The project was in a rush, and the TVC spot need to stay 15 seconds only. Also, the 3D team and 2D team didn’t work at the same place so we needed to plan the animation carefully.

7up Fido Dido: Animated TVC

7up is now introducing their brand new packaging with a fresher look for this new year.

Client: 7up
Agency: Redder Advertising
Production House: Red Cat Motion

Some still frames of the new packaging in 3D

“Fresh and natural” endframe

“Fresh and natural” endframe

Minh Long Ceramic: TVC

Tet is a traditional occasion for Vietnamese people to send out the best wishes for health and good luck in the coming year. People often give meaningful gifts to show their respect and love for the others. For this Tet holiday, we introduce to you Minh Long Pot God, representing Minh Long’s new healthy cooking product, delivering healthy porcelain pot filled with good luck and health to the whole family.

Client: Minh Long
Agency: Redder Advertising
Production House: Red Cat Motion, Planion, Alien Media.

This project is fun but also challenging because we only have 2 weeks to deliver the video before Tet Holiday.

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The character was provided by agency. Based on their rough design, we revise it for animation purpose. From 2D design, we modeled and made it more lively.

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See the main character in Action.

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The client didn’t request these photos, but we tried to add more cinematic look to the scene.

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We Are Vietnamese: Music Animation

We are Vietnamese is a personal animated project that we proceeded in 2 years to remind us about our ancestors, and how young generations strive for the future of Vietnam. 

Agency: Red Cat Motion
Director: Leo DINH
Art Director: Nguyễn Thúy Bắc, Nguyen Chi.
Animation Leader: Minh Phạm.
Animator: Minh Pham, Ninh Truong, Việt Long, Trần Quang Đức.
Copywriter: Lê Thanh Nga.
Music Composer: An Nguyễn Trọng Trường.
Producer: Nguyễn Đức Trung Tuấn.
Singer: Đinh Nhân Hòa

The whole project took us 2 years to research, study, plan, draw and animate. The music was written in-house by our team member.

Iconic images of Vietnam

Iconic images of Vietnam

Our people

Our people

Different cities in Vietnam

Different cities in Vietnam

Typography Treatment

Typography Treatment

People from different regions in Vietnam.

People from different regions in Vietnam.

Landscape Design

Landscape Design

We did many visual concepts to decide the final look and feel.

We did many visual concepts to decide the final look and feel.

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HSBC: 3D Animated Promotion

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Traditionally, people believe that if your pocket is full of money at the beginning of the year, you will get lucky for that whole year. In this video, we worked closely with HSBC Vietnam to show how people can get full of luck by using HSBC Credit Card. 

We created the visual language with a meaningful message in a very beautiful way with lots of traditional items, patterns, and objects. It turned out to be a unique way for the bank to communicate with their customers.

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Biti's Kid's: Animated Short Film

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If you haven’t known yet, in Vietnam we celebrate Tet as our new year day which is the first day of the first month in the Lunar Calendar. It is considered the biggest and most popular festival of the year in Vietnam.

Local people take the longest holiday on Tet, and there are so many traditional activities to do like saying goodbye to Kitchen God, wrapping Chung cake with families, visiting relatives, friends and neighbors. Kids will receive lucky money on Tet.

Nowadays, the young generation doesn’t know much about these traditions and their origins, so Biti’s Kid wants to do a meaningful activity. They create a board game for families to play on Tet with their kids and tell them about beautiful stories of Tet.

Red Cat Motion creates a short film to introduce Biti’s Board Game. The main theme is “racing Tet”. 4 main characters representing 4 traditions of Tet will race together and collect their items along the journey. Who gets the first 3 items and returns to their destination will become the winner.

It was such a long journey to see our imagination comes true.

There was no hesitation when our director decided to combine 2D character animation style on a 3D pop-up background. This was the first time we experimented with a new art style, but the client trusted us and wanted us to do our best.

The Board Game

The board game is a race between 4 characters who are Lang Lieu, Mai An Tiem, Kitchen God, and Lucky Money Girl. Each character stands for a Vietnamese-specific tradition. Lang Lieu was the one who found Chung cake and became the 7th Hung King. Mai An Tiem was abandoned on an isolated island by his king. Living on the island, he found a seed that grew to watermelon. He carved his name on every watermelon and drop them on the water. On the land, people found his watermelon and told the king. The king invited him back to the land. Mai An Tiem was considered to be the ancestor of growing watermelons in Viet Nam.

To win the game, each character needs to collect 3 items. For example, Mai An Time has to collect a watermelon, a boat, his tools and return to his destination before other competitors to win the game.

To play the game, each player chooses a character and drops the dice and moves their character respectively to the number shown on the dice.

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Our Scope

Make a short film to promote the board game. The film needs to feature all the characters racing together and collect items to win the game.

A Map

Based on the board game, 4 characters will run and only one participant will win the race. We need to bring that theme to the film. To do that, we designed a map that is detailed enough to know which items need to be designed.

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Characters

The characters must be fun and cute to attract our target audiences. All characters wear local traditional customs.

From left to right: Lang Lieu, Mai An Tiem, God Kitchen, Lucky Money Girl.

From left to right: Lang Lieu, Mai An Tiem, God Kitchen, Lucky Money Girl.

But appears to help Lang Lieu at the end of the story.

But appears to help Lang Lieu at the end of the story.

In-Game Elements

Because our director wanted to have a fly cam view to see the magical world, we need to design enough elements to bring it alive. It is such a massive amount of works within 4 weeks.

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3D Design

The 3D team did such a great job of bringing all the sketches to life.

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Layout

Only 3 days before the deadline, we sorted this out as we wanted to make every single scene as good as possible.

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Storyboard

The storyboard is a must in every animation project.

Animation

For character animation, we chose the traditional method to make them fluid and smooth. Each character comes with a model sheet to guide the animator.

Each action was drawn roughly to get the right rhythm. When the key action is locked, the animator will draw in-between frames to create smoothness. If the director is happy, all the frames will be cleaned up before painting. Traditional animation requires an enormous effort but it is fun to watch the final outcome. See this video to understand our process.

Title Design

To help viewers remember the name of each character, our client requested to have a title for each of them.

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2D Background for Opening

The client wanted to show the family playing the game before the camera flies into the box and show the in-game world. We need to separate the 2 worlds so we decided to paint the background.

Credit

Client: Biti's KIDS
Brand Manager: Lê Tăng Gia Phú

Agency: Redder Advertising
Video Agency: Red Cat Motion
3D Production House: Freaky Motion

Director: Leo DINH
Producer: Cao Châu
Account: Trần Hồng Phúc

Storyboard Artist: Nguyễn Hoàng Vĩnh Khang
Art Directors: Kim Phụng, Ty Heo (Ngọc Trâm)
Designer: Bi Võ
Illustrator: Nhật Lynn
Concept Artists: Kim Phụng, Ty Heo, Trung Tín, Nhật Lynn, Quỳnh Như, Thành Long, Tuyền Nguyễn

Motion Leader: Minh Phạm
Animators: Nguyễn Tất Viễn, Sơn Vũ

Hand-Drawn Animation Leader: Mai Nguyen 
Key Animators: Mai Nguyen, Khoa Bùi, Nguyễn Hoàng Vĩnh Khang, Lâm Tân Khoa 
In-between & Clean up Artists: Khoa Bùi, Nguyễn Thanh Phương, Tuyền Nguyễn
Colour Artists: Lâm Tân Khoa, Nguyễn Thanh Phương, Tuyền Nguyễn, Nguyễn Hoàng Trụ, Ngọc Mỹ, Nhật Lynn, Quỳnh Như

3D/VFX Supervisor: Nguyễn Hoàng Anh
Technical Director: Đỗ Lê Duy
3D Motion Leader: Nguyễn Hữu Đạt
3D Motion Designer: Dương Thế Anh
3D Model/ Graphic Leader: Nguyễn Hồng Nhung
3D Texture/ Concept Artist: Nguyễn Thị Bích Lan
3D Generalists: Nguyễn Hà Phương, Nguyễn Chí Trung

Sound Designer: Luke Brown, Liam Iliffe
Voice Talent: bé Minh Tiến

#TetCoTich #CuocDuaCoTich #VoiBitisBeThemYeuVanHoaDanGian