We are proud to work with Pepsi Vietnam on their new TVC spot to celebrate TET 2020. Our scope includes 1 TVC Spot and 2 KVs.
Client: Pepsi Vietnam
Agency: BBDO
Production House: Red Cat Motion, Freaky Motion
Director: Leo DINH
Team BBDO
Account: Nhi Doan, Yen Pham, Huong Nguyen
Art Director: Ngoc Tiny, Khanh Dinh
Copywriter: Sang Huynh
Team Red Cat Motion
Account: Phuong Uyen
Lead 2D Character Animator: Mai Nguyen
Clean Up Artist: Tru Nguyen Hoang, Tuyen Nguyen, Vo Hoan (Hương), Loan, Như, Nhat Lynn Nguyen
Concept Artist: Nguyễn Thành Long
Team Freaky Motion
3D producer: Nguyễn Chí Trung
3D motion design: Nguyễn Hữu Đạt
3D graphic design: Nguyễn Hồng Nhung
Compositing: Leo DINH
Music/Sound Design: Luke Brown, Liam
It is an exciting moment to see our works display everywhere.
Character Design
Pepsi has the design already. However, they are used for the packaging only, so we have to redevelop them for the animation. A model sheet was built. It was a real challenge for us to bring the character to life.
Some design options for its nose.
Pepsi was very happy with the 2D character, and they came up with another brief which transformed the character into 3D. Unfortunately, this character will be used for another project.
Styleframes
Based on the initial brief, we designed the styleframes with solid blue Pepsi colour background. However, the client didn’t feel the mood of TET there, so we changed our approach.
A real background was added to the scenes. We didn’t shoot the background but used stock images and manipulated it with items to create the TET mood.
This is the final styleframes.
Animation
The project was in a rush, and the TVC spot need to stay 15 seconds only. Also, the 3D team and 2D team didn’t work at the same place so we needed to plan the animation carefully.