Stickers are a lot of fun and cool. Everyone enjoys using it, especially when you want to make your conversation more joyful and less serious. Realizing this, we decided to design our own sticker packs for internal use. “Knock Knock deadline is coming..!”

Even if it is our personal project, we always respect the process. Our character is a Cat in Red. Just by looking at him, he must be a lot of fun. These candidates were initially proposed by our team. They were okay, but not exciting enough.

The team never gave up and made more versions.

Finally, this is the candidate we decided on. You might be wondering why, but if you look at the animated version, you'll see that he's the right one.

We hope you like him.

We are happy to join THE GLOBAL ART INITIATIVE which is a platform for artists to creatively express their voice and culture, and share it with their communities through the lens of Facebook Stories. In their first project called Days of the week, they wanted to invite different artists from different countries to share their cultures by designing stickers and frames in their languages. Red Cat Motion was chosen to design artworks in Vietnamese.

Our scope of works

Research, design and illustrate 56 variations of stickers to show days of the week in Vietnamese. The stickers must show local cultures and inspire Facebook users. For your reference, in Vietnam we call:

Thứ 2 (Hai) for Monday

Thứ 3 (Ba) for Tuesday

Thứ 4 (Tư) for Wednesday

Thứ 5 (Năm) for Thursday

Thứ 6 (Sáu) for Friday

Thứ 7 (Bảy) for Saturday

Chủ Nhật for Sunday

Our works in action

In order to use the stickers, the user could post their photos on Facebook or Stories and choose the stickers. Each sticker might come with a color variation or content variation.

Facebook Story Sticker illustration, Video Production Agency, Red Cat Motion

Cultural Research and Concepts

I got a call with the client at 2 am on Friday and had less than 48 hours to do the research and came up with more than 50 ideas for them to select. The research must help the client understand our culture. and becomes the roadmap for the creation of assets from concept to style and color.

The research was much more complicated than this mood board and included many pages. In this moodboard, I just wanted to share with you daily inspiring images from our country. Images were collected from many sources for studying purposes.

Facebook Story Sticker illustration 2, Video Production Agency, Red Cat Motion

Sketches

A ton of sketches were done in 3 days and submitted to the client for selection. We wanted to include our iconic characters and symbols in the stickers, but in the end the client prefer having the day as the main element only.

Facebook Story Sticker illustration 5, Video Production Agency, Red Cat Motion

Facebook Story Sticker illustration 7, Video Production Agency, Red Cat Motion

Facebook Story Sticker illustration 8, Video Production Agency, Red Cat Motion

Facebook Story Sticker illustration 9, Video Production Agency, Red Cat Motion

Facebook Story Sticker illustration 10, Video Production Agency, Red Cat Motion

Facebook Story Sticker illustration 12, Video Production Agency, Red Cat Motion

Facebook Story Sticker illustration 13, Video Production Agency, Red Cat Motion

Facebook Story Sticker illustration 14, Video Production Agency, Red Cat Motion

Facebook Story Sticker illustration 15, Video Production Agency, Red Cat Motion

Facebook Story Sticker illustration 16, Video Production Agency, Red Cat Motion

Facebook Story Sticker illustration 17, Video Production Agency, Red Cat Motion

Facebook Story Sticker illustration 18, Video Production Agency, Red Cat Motion

Facebook Story Sticker illustration 19, Video Production Agency, Red Cat Motion

Facebook Story Sticker illustration 20, Video Production Agency, Red Cat Motion

Facebook Story Sticker illustration 21, Video Production Agency, Red Cat Motion

We had fun playing with the frames because we can be creative with local elements. For example, Monday is very crowded. There are traffic jams everywhere. In addition to that, Monday is the first day of work so people are not really excited. We put lots of smoke and elements of different traffic horns around the frame. On the contrary, many people are so determined on Monday, so we drew "Monday" in the shape of fire.

Final artworks

After some rounds of revision, we had less than 10 days to illustrate all stickers and frames. Here are some final artworks. There are stickers that the client didn't go with, but we love a few of them and decide to illustrate.