Motion Graphics

Mezmo: Technology Explainer Motion Graphics

Mezmo is a modern, intuitive observability pipeline solution that empowers DevOps teams to control, enrich, and correlate their observability data across all domains to drive actionability.

In collaboration with them, we created an explainer animation that combines the elegance of their technologies with engaging storytelling.

Truebill: Animated Commercial

What comes to mind when you think about money? Numbers, graphs, and formulas sound dull and dry, don't they? TrueBill doesn't think that way, even though most of us do. They won over audiences by making their finance app fun, easy to use, and very efficient.

Red Cat Motion team experimented by mixing drawings and real pictures into the video. The main character was drawn freely, and his proportion was designed in a funny way.

Safous: Explainer Animation

Safous is a completely new security service with the principle of Zero Trust Network Access, which allows you to connect safely and comfortably to your business resources such as collaboration platforms, documents and data, and business applications.

Our client desired a professional appearance with a low pop and fancy mood. They believe that a quiet and sober mood is more appropriate. Our story was divided into two parts. To convey the sense of danger, we use a dark mode color palette. The color palette shifts to brighter hues after the introduction of Safous.

Fuzzy: Animated Social Ads

Pets are wonderful. They need to be taken care with heart. Fuzzy offers immediate access to expert care and vet-curated products tailored specifically to your pet. We got a chance to create commercial ads about pets and their amazing services.

Our team came up with a few art directions for Fuzzy. Honestly it was hard for any of us to decide which option to go with, even our client. Our team truly put all love for them.

A storyboard is a must in our working process. This helps us to understand the idea and how each frame will be animated and connected to other frames.

Triip.me: Explainer Animation

When was the last time you traveled? We hope you can pack your bags for your next trip soon. If you do, remember to visit Triip.me and find out how you can get benefits from this co-op traveling platform. We help Triip.me to reveal their missions in form of animation.

Triip is the world's first decentralized travel co-op that uses blockchain technology to help travelers and businesses become co-owners. Through the platform, Triip can lower operating costs and increase the margins for tour operators, accommodation owners, and lifestyle business owners. Travelers earn rewards and enjoy a better price when they voluntarily share their travel plans with the network.

Client: Triip
Agency: Red Cat Motion
Visual and animation: Red Cat Motion

THE STORY

This story was delivered from a traveler’s perspective. He has been staying home for such a long time due to the pandemic. He wants to travel again so badly but his travel experience was such a nightmare. No more tourist trap with Triip.

ART DIRECTION

We divided the video into 2 parts. In the first part, the look and feel is dark. When the guy steps into the Triip’s lab, the second part begins. You can feel the happiness inside this wonderland.

These 2 perfect images can explain everything about our story direction.

ANIMATION

The video combines many animation techniques which include Motion Graphics, 2D animation, 3D animation, and Traditional Animation. It took us 1,5 months just for the animation, but look at the result, it's worth the effort.

Hybrid OS: Explainer Animation

The hybrid work model has become a flexible working solution in this modern era. To tackle management problems, Autonomous provides both hardware and software solutions, helping your employees to choose when and where they perform their best. It assists employees in making a smooth transition to hybrid work, as they learn to alternate between remote and office work efficiently. Everyone is happy.

Red Cat Motion is happy to help Autonomous on this mission by creating a hybrid animation combining 2D and 3D techniques, explaining the benefits of Hybrid OS.

Client: Autonomous
Agency: Red Cat Motion
Visual and animation: Red Cat Motion

We chose to tell the story from the employee’s perspective to share how he is happy with Hybrid OS Solution. When we were able to define the video direction, we started working on the styleframes, shaping the look of our animation.

STYLEFRAMES

We worked on a few character options. They are Mia and Alex. Each character comes with a desired colour palette. Finally, we decided to tell the story of Alex.

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To help the animators, we drew our character in different angles, from the profile view to the back. It helps us to visualize our character better.

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The interfaces were simplified a bit, which is a good approach to highlight features of the application and you don’t have to remake the video if you change your UI Design in the future.

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3D was our friend in this particular video. Autonomous provides Hardware solutions such as Smart Desk or Chair, so we need to include them in the animation. 3D Animation helps us to save time.

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This room was made 3D entirely in C4D.

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Rap Viet: "Dare or not" Music Animation ft Yuno Bigboi

We collaborated with Rap Viet, the hottest TV show of Vietnam in 2020 to produce an animated MV featuring the voice of Yuno Bigboi.

The main character is Yuno Bigboi

We tried a few cartoon character options. The design must reflect Yuno Bigboi in real life. At first, we tried to make him as cute as possible, for example with big round eyes. In the end, we realized we don’t need big eyes to show cuteness.

Yuno Bigboi, the main character in our design process, Visual Storytelling Agency, Red Cat Motion
Yuno Bigboi illustration Process, Visual Storytelling Agency, Red Cat Motion
Yuno Bigboi illustration Process, Visual Storytelling Agency, Red Cat Motion
Final Yuno Bigboi illustration, Visual Storytelling Agency, Red Cat Motion

We only have a few background illustrations in the MV because we wanted to focus more on the character. The MV is about Tet so everything needs to show that feeling.

Rap Viet background illustration, Visual Storytelling Agency, Red Cat Motion

We also have some sub-characters to make the MV more exciting. They are family members, friends. Tet is all about reunion.

rap viet family friends illustration, Visual Storytelling Agency, Red Cat Motion
Rap Viet friend illustration, Visual Storytelling Agency, Red Cat Motion
rap viet friend illustration 2, Visual Storytelling Agency, Red Cat Motion
rap viet friend illustration 3, Visual Storytelling Agency, Red Cat Motion

Let’s see how we did the animation.

More than 100 illustrations were drawn.

Closeup: Music Animation

Celebrating the International Kissing Day 13/04, Close Up ordered us to produce this music video as a part of their big campaign "Don't think just kiss".

Client: Close Up
Agency: Creative Hunts
Production House: Red Cat Motion x MXC
Director: Leo Dinh
2D Animators: Mel Tran (MXC), Minh Pham
3D animator: Cuong Nguyen (MXC)
Traditional Animators: Aaron James Mongcopa, Mai Nguyen, Duong Nguyen
Project Manager: Uyen Luu, Hong Phuc, Tien Hoang

Aeon Mall Tan Phu Celadon: Company Story

Aeon is one of the biggest Japanese corporations. In 2014, Aeon headed to Vietnam and opened the first shopping mall called Aeon Mall Tan Phu Celadon. During the 6-year development in Vietnam, Aeon mall is always aiming to bring satisfaction and happiness to every customer. In 2020, together with Aeon Mall Tan Phu Celadon, we make a motion-graphic video to celebrate their proud past journey.

Style Design

The idea is not just about Aeon Mall. It’s about the journey of the Vietnamese people, and how Aeon Corporation has contributed to that. The art direction needs to show that proudness from both countries.

Aeon Mall, Branded Video Content, Red Cat Motion
Aeon Mall, Video Production Agency, Red Cat Motion
Aeon Mall, Video Production Agency, Red Cat Motion

Designs need to look strong and warm at the same time, making people feel proud.

Animation

We combine many techniques into the animation. From 2D motion Graphics to 3D and frame-by-frame traditional techniques to make the video look as cool as possible. The parallax rolling also gives more excitement to the final piece.

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Angkor Beer: Animated TVC

It’s time for the Khmer festive season and people celebrate it throughout Cambodia. It is our pleasure to work with Cambrew on their TVC for Angkor Beer festive campaign. Now with every single Angkor can, you have a chance to get another! The more you pull, the more you win!


Credit:

Client: Cambrew
Agency: Bates Chi & Partners
Production House: Red Cat Motion

This is the first time we work with a Cambodian client. The project was so fun yet challenging.

Styleframes

Angkor Beer, Branded Video Content, Red Cat Motion
Angkor Beer, Branded Video Content, Red Cat Motion
Angkor Beer, Branded Video Content, Red Cat Motion
Angkor Beer, Branded Video Content, Red Cat Motion

Our styleframes were inspired by the Apsara traditional dance of the Cambodian which is also the soul of the whole video.

3D Modeling

Angkor Beer, Branded Video Content, Red Cat Motion
Angkor Beer, Branded Video Content, Red Cat Motion
Angkor Beer, Branded Video Content, Red Cat Motion
Angkor Beer, Branded Video Content, Red Cat Motion
Angkor Beer, Branded Video Content, Red Cat Motion

We Are Vietnamese: Music Animation

We are Vietnamese is a personal animated project that we proceeded in 2 years to remind us about our ancestors, and how young generations strive for the future of Vietnam. 

Agency: Red Cat Motion
Director: Leo DINH
Art Director: Nguyễn Thúy Bắc, Nguyen Chi.
Animation Leader: Minh Phạm.
Animator: Minh Pham, Ninh Truong, Việt Long, Trần Quang Đức.
Copywriter: Lê Thanh Nga.
Music Composer: An Nguyễn Trọng Trường.
Producer: Nguyễn Đức Trung Tuấn.
Singer: Đinh Nhân Hòa

The whole project took us 2 years to research, study, plan, draw and animate. The music was written in-house by our team member.

Iconic images of Vietnam

Iconic images of Vietnam

Our people

Our people

Different cities in Vietnam

Different cities in Vietnam

Typography Treatment

Typography Treatment

People from different regions in Vietnam.

People from different regions in Vietnam.

Landscape Design

Landscape Design

We did many visual concepts to decide the final look and feel.

We did many visual concepts to decide the final look and feel.

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