On the occasion of opening the new Lotte Department Store in Ha Noi, BreadnTea and Red Cat Motion worked together to deliver a virtual interactive experience for customers.
The client wanted to have a journey into a wonderland where fantasy creatures are living. Audiences can touch them and make them alive.
We proposed a surreal style illustration for the project.
Blame is a new release of MaWayy (Brian Wayy and Masoud Fuladi), and we had the honor to create, tell, draw and animate their song in our way.
If you like the video of MaWayy, be sure to subscribe, give it a thumbs-up and share.
Facebook: https://www.facebook.com/MaWayyOfficial/
Twitter: https://twitter.com/MaWayyOfficial
Instagram: https://www.instagram.com/mawayyoffic...
Soundcloud: https://soundcloud.com/mawayy
Website: http://mawayy.com
Composed and Produced by Brian Wayy, Masoud Fuladi
Vocals and Lyrics: LaVoyce
Mix Engineer: Austin Leeds
Director: Leo Dinh
Art Director: Kim Phung
Motion Director: Minh Pham
#MaWayy #Blame #FutureBass #Bass #EDM #music #musicscene #housemusic #dance #rave #trap #dubstep #trance #edmlife #edmlifestyle #edmfamily #trapmusic #dancemusic #ravers #edmgirls #ravegirls #electronica #edmnation #spotify #newmusicfridayonspotify #electronicdancemusic #edmlife #festival #electro #edmvibes #edmmusic #festivallife #edmaddict #electromusic #edmfriends #edmlovers
They were very open to ideas and suggestions. When they shared the lyrics, our director Leo DINH planned the story and suggested how the animation should work to support the story. Everyone in the MaWayy bought the proposal without rejecting any single idea. It was a big momentum for us. We were so glad to invest more time into the project as we knew this was the project for us.
This is how our director planned his ideas. Luckily we still got his idea book.
The client was not difficult, but our Director was very strict. Many options were presented, but our artists only depicted what he wanted until the third round.
Little Big Smala, Red Cat’s partner ordered us to make a short video to explain their service and we were honored to help them out.
Client: Little Big Smala
Agency: Red Cat Motion
As usual, we spent lots of time working on the concept and direction for any animation project. The concept was very fun. It was the first time we heard of the term “Smala”, and it became a big idea. If you haven’t heard of it, the term “Smala” means a group of servants around a chief in an Arabic clan. When any client is working with us, they deserve the same approach to achieve the best result.
We got many rounds to define the right direction. This step might take time, but it is very important.
For the gallery, we presented many options for the characters and the design style.
This is the final style that everyone was happy with.
We had fun making visual ideas for this project. A lot of options were considered before we nailed down to this board.
Wisepass is a lifestyle subscription-based app that allows you to enjoy complimentary perks daily in Hong Kong, Manila, Singapore, Ho Chi Minh, Kuala Lumpur, Jakarta, Bangkok, and more. Just simply download the application, let it know your taste and it will suggest to you the best places in town each time you want to go out for dinner or enjoy your favorite drinks.
Client: Wisepass
Agency: Red Cat Motion
The client decided to go with the second approach which was more application-focus with fewer details. The style should evoke the feeling of delight, modern and high-end.
Our Art director was very passionate so his input was enormous until we get the right mood and tone.
A storyboard is the best way to visualize your story and animation ideas.
DJI Care Refresh is an effective program to help you cover damages or replacements of your DJI products with a small amount of charge. Red Cat Motion got a big mission to entertain DJI's audiences with useful information about the program.
Client: DJI
Agency: Red Cat Motion
This project was a combination of 2D animation with 3D drone as we had to show the key product turning around when flying. The 3D model was made in C4D then imported into After Effects with Element 3D.
The timeline was rushed and the client knew what they wanted so we locked the styleframe very quickly.
Graphics were made in 2D. The color palette looks fun, fresh and branded. Other characters such as cat and crab were designed to bring more fun and details to the visual story.
Crunchbase Marketplace Video is one of the most exciting projects that we have a chance to work with. The client was open for us to play with the theme of outer space, space ships, planets, and robots to explain how the tech platform works.
Client: Crunchbase
Agency: Video Sharks
Production: Red Cat Motion
To convince the client, many styleframes were made. We experimented with different settings, different styles, and different colour schemes.
We designed some options to feature the interface of the marketplace in the video. The initial intention was to redraw the interface from a very simplified version to a more detailed interface.
When the user chooses an app, a new card will show up on the profile page. We suggested an idea as an interpretation to showcase this feature.
We worked on many options until we get the right style that the client loved the most.
Crunchbase is a station where you can find all the data you wanted. We designed the Crunchbase Planet and its interior with a high level of detail.
The storyboard was made roughly to explain the idea before going to the full graphic.
This project was a combination of different animation techniques from frame-by-frame animation to cut-out technique, and 3D animation.
We have never got bored of doing Eurostar projects. Each time we get an animation request from AKQA, the team can't keep their excitement. This is a collection of animated shorts that we did for Eurostar since 2015.
Eurostar has created an online Instagram 'tapestry' called @LaVieOnBoard comprising 200 still and animated image squares depicting life onboard its new e320 train as it travels from London to Paris. Each of the squares uses a combination of still and animated images to tell stories, such as that of a couple falling in love and that of a group of senior citizens having a party onboard the train. We got a chance to do all the animation parts for the journey.
Read the full article from campaignlive.co.uk here
This is the second project we did for Eurostar. Famous illustrators were invited to take people around their city. They also drew some illustrations for each city, then Red Cat animated them and place them on live-action footages.
Let's see Bruges and find Pieter's illustrations.
and Charlottes's ones.
This project is more like a tutorial on how you can grab your bike on Eurostar trains. Sounds boring? Not really, we had lots of fun doing this project. It was simple but in style.
FIGS is an online platform that helps you make better investment decision by integrating different expert-level tools and information. Red Cat creates an explainer video to explain to new audiences about FIGS.
The design style was a combination of isometric views with gradient stylized graphics. The client wanted to have cute characters in the video, so we developed characters with rounded details but not too childish.
Chosen images with gradient color grades create a feeling of high technology.
Animation and music are the best combinations to connect brands with audiences. In this project, Red Cat Motion creates a series of 10 animated videos to promote 10 toys of Fisher Price brand.
The live-action part was shot in Singapore by Chimney Singapore, and all designs and animation were executed at Red Cat Motion Vietnam.
The project was a fun collaboration between JWT Hong Kong, Red Cat Motion Vietnam and Chimney Singapore.
Each video comes with a story. We translate the skills that children can learn with Fisher Price toys into images, symbols and make fluid transitions between them in animation.
Fisher price has a strict brand guideline on their illustration, so all new assets need to stick to that.
Have you ever regretted traveling on your own? Whoever you identify with, we’ve got a trip to turn your FML to OMG. With Contiki, there is no regret. Sounds fun, right? We had a fun time working on this project with Where There's Smoke. Our scope was developing some characters, storyboards, designs and animation for 4 videos in the series.
A new design of Contiki website became an inspiration for the vibrant color palette and bold typography.
We develop some visual concepts for the character.
These are the final characters.
Each story was interpreted in a storyboard with details of the action, camera movement and transition.
Based on the style frames and the storyboard, our illustrators draw the full graphic board with colors and details.
Everyone loves sport, and so does Google. We collaborated with AKQA to produce more than 100 animated gifs for Google Sport on the occasion of Euro Basket and Rugby. The project took 2 months to complete as the event took place for 2 months. Each gif was produced after every match within 4 hours from design to animation, so our team had stay active everyday. It was tough but there were lots of fun around.
Priory Solutions creates different software tools that help research professionals at large organizations – especially law firms and financial institutions – better manage the Knowledge Management process. Think research professionals who help attorneys access important research from Lexus or Westlaw. It’s important to note that we’re speaking to the heads of these research teams.
We create an animation for them with a theme of an adventurous journey. Think researchers as heroes and on the quest of exploring knowledge, they need a weapon to help them.
Based on their service, we understood that the image needs to be mature, trustworthy, not cartoony but needs to look fun and engaging as we didn't want research to become a boring term.
We developed 2 options of styleframe and decided the second style works best for the video.
The second styleframe elevates the story better. The researcher wears light browns adventure clothes with his high-tech binoculars on a quest to find the knowledge treasure.
After getting the storyboard approved, we drew all the illustrations and started animating.
