DJI Care Refresh: Explainer Animation

DJI Care Refresh is an effective program to help you cover damages or replacements of your DJI products with a small amount of charge. Red Cat Motion got a big mission to entertain DJI's audiences with useful information about the program.

Client: DJI
Agency: Red Cat Motion

How did we make this?

e137fb58584695.5a01e5cd203dd.gif

This project was a combination of 2D animation with 3D drone as we had to show the key product turning around when flying. The 3D model was made in C4D then imported into After Effects with Element 3D.

Styleframes

The timeline was rushed and the client knew what they wanted so we locked the styleframe very quickly.

DJI_Characters.jpg

Graphics

Graphics were made in 2D. The color palette looks fun, fresh and branded. Other characters such as cat and crab were designed to bring more fun and details to the visual story.

46108658584695.5a01e5cd20b73 (1).jpg
706f0458584695.5a01e5cd207e6.jpg
847fa558584695.5a01e5cd20032.jpg