Bitis Hunter VS Marvel - Infinity War: 3D Animated Social Ads

We got a chance to work on a 3D Promotion Video to introduce the first international collaboration between Bitis Hunter Vietnam and Marvel - Avengers: Infinity War.

 

How we did it?

We watched all the movies, read all the comics which are relating to the topic before ideation.

Never underestimate a storyboard. This is a must in every video project. After getting approval on the concept, we convinced our client about our vision by storyboarding all the actions.

Previz is an important step before we add texture, lighting or polish and smoothen all the motion. This helps us to visualize our story better.

Look Development

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Bphone: 3D Animated TVC

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Bphone is the first Vietnamese phone brand. We worked with them to produce a couple of Animated Promotions.

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Biti's Smart: Explainer Animation

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Have you ever heard about the scientific fact that activities make kids smarter? Biti's Smart is an ambitious project of Biti's to help kids grow smarter through physical exercises. In order to achieve that, Biti's Kid creates a range of shoes with 3 main purposes:

Comfort: Shoes are designed with the latest technologies such as Phylon, EVA and Airmesh to make kids comfortable while wearing. As a result, shoes are softer, lighter and more comfortable.

Smart: Inside every pair of shoes, there are chips designed to track kids’ activities. These chips are connected with Biti's Smart app so parents can review all the physical data and suggest to them the best activities for their children.

Together with IPD, Biti's wants to study and research the activity benchmark for Vietnamese kids.

Our scope of work: Create a story to inspire audiences of the latest Biti's Kid's product. 

Client: Biti's Kid
Agency: Redder, Red Cat Motion
Director: Leo DINH, Hoang Anh
3D Production: Freaky Motion
Live Production: Draco Film
Sound Designer: Luke Brown

 How did we make this?

The project was very inspiring and so challenging. We only got the right outcome until the last minute. From the beginning, this project was strictly confidential because it would become a game-changer. Our Director Leo DINH had to work on the concept alone himself without letting anybody knew.

Storyboard

The brief was very simple in the beginning. We only knew that the client was making the product while briefing. They also provided lots of facts and inspiration sources to us. Based on that, we had to think of the story concept and propose it to the client. In the proposal, the storyboard was drawn very roughly to catch the ideas

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Moodboard

Our director wanted to combine live-action with 3D animation. This was a challenging approach as we only had less than 6 weeks to produce the film. We wanted to achieve a kiddy, bright, colorful, and hi-tech look.

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Look Development

All the 3D animation was executed by the great team at Freaky Motion. Hoang Anh was in charge of animation direction. This task was never easy to get the right look and feel, especially since Biti's did not have a clear branding guideline as they were building them.

First Attempt

The video talked about brain growth, but our director didn't want to show a real brain, or too scientific images so he briefed Hoang Anh to use spheres and connected them in a pattern. The first approach impressed the client but all the images didn't connect to the brand very well, especially the colours.

Second Attempt

We met the client and agreed to keep the video colorful but add more red and blue to every single image. When you looked at one single image, it looked fine but they didn't connect very well as a video.

3 split screens stand for different function of the shoes.

3 split screens stood for different functions of the shoes.

Styleframe for the brain part.

Styleframe for the brain part.

The design of the chip pattern inside the shoes.

The design of the chip pattern inside the shoes.

Third Attempt

After working on many options, we discussed with the client and convinced them to use blue as the key colour and other colors like red, orange, yellow were secondary only. The final result was very pleasing. It worked very well with the brand and connected everything seamlessly.

HUD Design

We featured HUD in the video to share an idea of parents can track their kids' activities on a mobile platform. The first design brought the hi-tech feeling but didn't fit our theme. As a result, we revised and used the second design as a reference for all the HUD designs.

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First Draft

If you look at the first draft, you will see that there is a big improvement on the latest version. Finally, we did it.

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OMO Safari Treasure: Animated Short

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In 2017, OMO Vietnam organized a playful event for kids called Safari Exploration. Together with Ogilvy, we created a short animation to promote the event. The video works as an opening story to invite the kids to the event and explore more.

The story: Deep inside the Safari, there is a treasure that keeps all the animals clean. Unfortunately, it is stolen and damages the forest. To save the Safari, the little adventurer with his company has to bring it back.

Enjoy our working process

Characters are the key of the story. We designed characters and presented them to the client before we chose our final hero for the film.

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At first we developed this background concept. However, during the design process, we felt the design was not strong enough to capture the adventure concept.

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So we work on the new design that captured the deep Safari and apparently, it showed what we wanted.

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This is the cave where the treasure is stored. The treasure is the PROMO Product. It is surrounded by beautiful flowers.

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In order to save the forest, the little hero couldn't do it alone. He has his companies to help him.

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