Animation and music are the best combinations to connect brands with audiences. In this project, Red Cat Motion creates a series of 10 animated videos to promote 10 toys of Fisher Price brand.
The live-action part was shot in Singapore by Chimney Singapore, and all designs and animation were executed at Red Cat Motion Vietnam.
The project was a fun collaboration between JWT Hong Kong, Red Cat Motion Vietnam and Chimney Singapore.
Each video comes with a story. We translate the skills that children can learn with Fisher Price toys into images, symbols and make fluid transitions between them in animation.
Fisher price has a strict brand guideline on their illustration, so all new assets need to stick to that.
