In 2017, we got an offer from SIG, one of the biggest packaging solution providers in the world to develop a 3D animated music video for them to educate people about their packaging technology.
The challenge: In Vietnam, there are rumors about fake milk, because one product (like a milk pack) can have 2 different packages to contain them. This confuses users and allows rumors to spread out quickly and affects packaging solution providers like SIG.
The truth is it's really hard to fake milk. But when milk is exposed to the environment without getting protected, it will get sour. These packaging solution providers like SIG do not sell the packaging only but they sell the protection. No light or air can get in to the packs, so consumers can store them for an extended period – even without refrigeration and with no preservatives.
Solution: Facing the challenge, we discussed with the client and decided to make a music animation to educate parents and children about the technology behind their packaging to protect the milk.
We humanize all the characters in the video and create a story about a super hero that can protect all the milk citizens in their world.
Let's see how we made this animation
We started with a ton of sketches before producing anything in 3D.
A couple of still frames from the look and feel department.
